Trevor Auto Shop Analysis

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To attract new customers and keep the best ones, a business should employ effective marketing campaigns and policies. In order to come up with a successful marketing campaign, a company has to engage in deep research and analysis of details concerning different sides of the business. Trevor Auto operates a car repair business in the United States. In order to develop and employ good marketing campaigns, an evaluation of Trevor’s top ten best customers, ten worst customers, and respective mechanics that repaired their vehicles is conducted in this paper.

Trevor’s top ten customers according to value and revenue

CUSTOMER #

CUSTOMER NAME

MECHANIC #

CAR TYPE

WORK COMPLETED

NUM HOURS

COST OF PARTS

TOTAL CHARGE

612

Emanuel Kelly

3

Mercedes

Engine Overhaul

37

 $617

 $2,000

603

Bower Lewis Thrower Architects

4

Mercedes

Engine Overhaul

37

 $617

 $2,000

206

Herbert E. Wetzel

4

BMW

Engine Overhaul

44

 $505

 $1,900

205

Adanfoh J. Okojie

4

BMW

Engine Overhaul

9

 $766

 $1,900

204

William E. Morin

4

BMW

Engine Overhaul

44

 $505

 $1,900

111

David P. Montgomery

4

Audi

Engine Overhaul

32

 $415

 $1,850

208

Michael J. J. Barrist

4

BMW

Engine Overhaul

8

 $545

 $1,823

211

Dugan Brinkmann Maginnis & Pace

4

BMW

Engine Overhaul

7

 $511

 $1,765

101

John F. Harkins

4

Audi

Engine Overhaul

33

 $444

 $1,750

201

Stephen P. Depalma

4

BMW

Engine Overhaul

7

 $467

 $1,500

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

First of all, every of the top ten customers came to Trevor Auto and brought in his vehicle because of an engine overhaul. These customers brought in three different types of German cars: a BMW, an Audi, or a Mercedes. More precisely, six of these cars were BMW while two were Audi, and the other two Mercedes. Most of them billed over 30 hours and required parts costing over $400. It is important to note that nine out of the top ten customers had their vehicles repaired by only one mechanic. Almost all vehicles were repaired by mechanic 4 while the one customer had his car repaired by mechanic 3. This fact shows that mechanic 4 offers quality services; top quality is the primary reason the man has numerous best paying customers.

Trevor’s Bottom ten customers according to lowest volume and lowest revenue

CUSTOMER #

CUSTOMER NAME

MECHANIC #

CAR TYPE

WORK COMPLETED

NUM HOURS

COST OF PARTS

TOTAL CHARGE

301

Dennis Martin

3

Chrysler

Flat tire fix

0.5

 $5

 $18

405

Mercedes Sanchez

4

Ford

Flat tire fix

1

 $5

 $18

416

Robert C. Boucher

4

Ford

Flat tire fix

0.5

 $4

 $18

404

GPCC PENNPAC

12

Ford

Flat tire fix

1

 $4

 $18

504

Austin McGreal

12

GM

Flat tire fix

1

 $5

 $18

611

Joseph G. Pulicare

3

Mercedes

Flat tire fix

1

 $2

 $18

604

Joseph Gatta

4

Mercedes

Flat tire fix

1

 $2

 $18

612

Emanuel Kelly

12

Mercedes

Flat tire fix

1

 $5

 $18

510

James A. Ounsworth

12

GM

Flat tire fix

0.5

 $5

 $15

509

Leonel J. Simmons

12

GM

Flat tire fix

1

 $5

 $15

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

On the other hand, all the ten worst customers brought their cars for a flat tire fix. For all the ten vehicles, the majority of the repairs took half an hour while none of them required parts that cost more than $5. The highest time billed by any of these customers was an hour. Among the mechanics, who conducted the repairs of these vehicles, were mechanic 3, mechanic 4, and mechanic 12. It takes any of these mechanics half an hour or an hour to conduct a flat tire fix.

Because of the competitive nature of the auto repair industry, Trevor Auto will have to adopt some marketing campaigns in order to keep his most valuable customers. The business can achieve this task by offering these customers some effective marketing features. One of the favorable campaigns would be asking them to get referrals. For every referral, Trevor Auto could offer these customers a minor service (like an oil change) for free or give them a discount on their next visit. Trevor Auto could also hold frequent events at the shop and invite the most valuable customers. During these events and presentations, the company’s mechanics would teach car owners some basic aspects of effective car maintenance. This step can prove that the business has the best interest and intentions at heart. Trevor Auto could also open its own channel on some social network, for example, Facebook or Twitter. This way, the managers would receive a unique possibility to interact with customers and provide them with all needed assistance and information on different issues. Trevor Auto could also give the best customers different discounts based on how often they come to the service or an amount of money they spend at the shop. These are just some of the marketing campaigns that Trevor Auto could offer his most valuable customers.

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