Trevor Auto Shop Analysis

To attract new customers and keep the best ones, a business should employ effective marketing campaigns and policies. In order to come up with a successful marketing campaign, a company has to engage in deep research and analysis of details concerning different sides of the business. Trevor Auto operates a car repair business in the United States. In order to develop and employ good marketing campaigns, an evaluation of Trevor’s top ten best customers, ten worst customers, and respective mechanics that repaired their vehicles is conducted in this paper.

 

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First of all, every of the top ten customers came to Trevor Auto and brought in his vehicle because of an engine overhaul. These customers brought in three different types of German cars: a BMW, an Audi, or a Mercedes. More precisely, six of these cars were BMW while two were Audi, and the other two Mercedes. Most of them billed over 30 hours and required parts costing over $400. It is important to note that nine out of the top ten customers had their vehicles repaired by only one mechanic. Almost all vehicles were repaired by mechanic 4 while the one customer had his car repaired by mechanic 3. This fact shows that mechanic 4 offers quality services; top quality is the primary reason the man has numerous best paying customers.

On the other hand, all the ten worst customers brought their cars for a flat tire fix. For all the ten vehicles, the majority of the repairs took half an hour while none of them required parts that cost more than $5. The highest time billed by any of these customers was an hour. Among the mechanics, who conducted the repairs of these vehicles, were mechanic 3, mechanic 4, and mechanic 12. It takes any of these mechanics half an hour or an hour to conduct a flat tire fix.

Because of the competitive nature of the auto repair industry, Trevor Auto will have to adopt some marketing campaigns in order to keep his most valuable customers. The business can achieve this task by offering these customers some effective marketing features. One of the favorable campaigns would be asking them to get referrals. For every referral, Trevor Auto could offer these customers a minor service (like an oil change) for free or give them a discount on their next visit. Trevor Auto could also hold frequent events at the shop and invite the most valuable customers. During these events and presentations, the company’s mechanics would teach car owners some basic aspects of effective car maintenance. This step can prove that the business has the best interest and intentions at heart. Trevor Auto could also open its own channel on some social network, for example, Facebook or Twitter. This way, the managers would receive a unique possibility to interact with customers and provide them with all needed assistance and information on different issues. Trevor Auto could also give the best customers different discounts based on how often they come to the service or an amount of money they spend at the shop. These are just some of the marketing campaigns that Trevor Auto could offer his most valuable customers.